It’s not a Jerkbait, it’s not a Crankbait, it’s THE PUMP.

Thinking outside the box, the 6th Sense Lure Lab has created an innovative new hybrid. Designed to profile the larger forage in any body of water with a truly unique action. Forward Facing Sonar has proven the effectiveness of finesse presentations but is quickly trending towards larger and larger baits with increased draw power. The Pump delivers this draw power with its 125mm body, premium color schemes, and 3D features when cranked and pumped.