These swimbaits from Storm Lures are the essence of simple effectiveness. The Wild Eye Swimbaits feature a sharp hook molded into a lead head with the soft plastic body molded around the whole hook/head unit. This creates a simple, easy to use bait and the soft plastic makes the tail kick actively, which will attract fish and get bit. These baits are deadly for all kinds of gamefish both fresh and salt and are heavy enough to cast a long way and swim deep. The Wild Eye Swimbaits are priced quite reasonably and are tough enough stay together for fish after fish. With the hook situated on top of the head, you are less likely to hang them up on the bottom, which means you can really dredge the deep structure looking for lunkers. However you fish them the realistic looks and swimming action will get bit.